Market Analysis
The target market of CCBPL is mainly teenagers and young generations who are living in extreme weather conditions such as long and burning summers. Consumers select the products of Coca-Cola because it satisfies three levels of needs of Maslow’s need hierarchy.
At first level, it satisfies the physiological need of thirst.
On second level it satisfies the social needs such as the identification with peer group values and image.
And thirdly, it satisfies the esteem needs of individuals such as being modern and fashionable.
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