COCO-COLA Marketing PLan 2

Introduction

Coca-Cola is a world renowned manufacturer of carbonated soft drinks and sells its products in over two hundred countries. The Coca-Cola brand is owned by The Coca-Cola Company and the brand Coca-Cola is considered as one of the most recognizable and largest selling brand in the world.

In Pakistan, Coca-Cola products are being manufactured and sold from the last fifty years under Coca-Cola Beverages Pakistan Limited (CCBPL). The brand names and basic strategies are designed in the home country but operational and marketing strategies are being designed in the host country. The Coca-Cola Company maps objectives and strategies by looking into the environment of Pakistan. All the brands are produced locally in the state of the art plants of CCBPL and 4 P’s are decided according to the controllable and uncontrollable elements. In Pakistan there are currently 11 brands of the Coca-Cola Company launched by the Coca-Cola Beverages Pakistan Limited.