SWOT Analysis
Strengths:
Coca-Cola is operating in Pakistan from more then 50 years and the brand has mixed with the culture of Pakistan quite well. The world renowned brand name is one of the major strengths of Coca-Cola which makes it a household name in Pakistan.
The flavors for the Coca-Cola products are being imported from the U.S.A and are then processed in the local plants so this strategy resists the copying of formula and thus also resists the availability of fake products into the market. So this keeps the taste of real Coca-Cola refreshing and alluring.
The supply chain of Coca-Cola in Pakistan is its greatest strength. There are eight plants of Coca-Cola are operating in Pakistan, employing more then 1800 employees. These eight plants at different locations in the country strengthen the delivery network of Coca-Cola and increase the availability of its products in different territories.
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