Social Factors:
Being a foreign company, Coca-Cola faces major opposition from the Islamic activists who claim that Coca-Cola earns money from here and then use this money to sponsor anti Islamic organizations. These kinds of claims really put a dent in the image of Coca-Cola. Coca-Cola also faced boycott of its products in Pakistan after some Danish newspapers published the sketches of Holy Prophet (PBUH) resulting in the low sales and decreasing profits for the company.
Technological Factors:
The syrup which is being used in the making of Coca-Cola products is being imported from the USA and is mixed in the state of the art local plants. The machinery for these plants is also imported from abroad. So in the field of technology, Coca-Cola is well ahead from its all competitors.
No comments:
Post a Comment