COCO-COLA Marketing PLan 4

In terms of promotion, Pepsi is using the cricketers of Pakistan cricket team and celebrities from showbiz very effectively to promote its brand and is the title sponsor of Pakistan cricket team from the last one decade Pepsi is also very active on the music scene and sponsors many musical events like battle of bands and others to promote itself while on the other hand Coca-Cola is not very active in terms of promoting its products and sponsor only some musical events in a year to market the brand.

There are also some small competitors in the market like Shandy Cola, Amrat Cola and Mecca Cola who have taken very small market share (almost 5%). But these small players can be a threat for Coca-Cola because the prices of their products are very low and these small companies target the low income group who are very annoyed from the increasing prices of the products of Coca-Cola.