Competitor Analysis
Pepsi is the market leader in Pakistan and Coca-Cola is facing very tough competition from Pepsi in terms of market share. Some two or three years back Coca-Cola was totally out from the Pakistani market but now Coca-Cola has made a great come back and is giving very tough competition to the market leaders (Pepsi). But still Coca-Cola is lacking behind from Pepsi in terms of marketing and distribution in which Pepsi has become more aggressive in the recent years. Pepsi captures almost 50% of the cola industry in Pakistan while Coca-Cola is little behind at 45%.
The biggest advantage for Pepsi is its distribution system which has provided the company with market penetration while on the other hand, the distribution system of Coca-Cola is not very vast which reduces the availability of Coca-Cola products and allows Pepsi to operate freely in some of the markets.
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