Opportunities:
Coca-Cola has more than 450 brands all over the world. But in Pakistan they have only eleven brands so there is a huge potential for Coca-Cola to introduce other brands in the Pakistani market. The weather in Pakistan is very hot and humid especially in summers the demand for soft drinks goes very high. So if Coca-Cola introduces some new brands then there is huge market potential available.
Threats:
The threat of new competitors in carbonated soft drink industry is very low but the availability of substitutes is major concern. Due to the increasing prices of soft drinks, the purchasing power of buyer is going down so the buyers have started to move to the cheap substitutes available in the form of tea, juices and milk.
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