Over a century old, the Indian cinema was bestowed with the status of industry as recently as in 2000. The Indian film industry is world’s foremost producer of films, considering the number of movies produced – approximately thousand films annually (Wasko, 2003; jha, 2005). It consists of several regional film industries such as Hindi, Bengali, Bhojpuri, Kannada, Marathi, Tamil (Kollywood), Telugu (Tollywood), and so on. This makes it among the most multifaceted and disintegrated nationwide film industry. Among these categories the most popular is the Hindi cinema which is based in Mumbai and popularly referred by media as ‘Bollywood’. The chart below gives an idea of the market share by revenues of these clusters.
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